Visa Brand Guidelines
Visa signage delivers value to your businessWhen Visa signage is displayed on the merchant entrance, consumers surveyed in the EU are:
Value of Visa research was commissioned by Visa, and conducted by an independent research firm, Ipsos Loyalty, using an online survey among credit, debit or prepaid cardholders in June 2017. Based on the average of Extremely likely and Very Likely respondents in the Grocery, Retail, Restaurants and Travel/Entertainment categories combined. Lift is relative to absence of signage.